Milestone 4: Business Model
Bringing a product to market,
profitably, is no easy task. And, getting others to understand a
company's direction and potential is even a greater challenge.
Fifth Business helps clients develop and effectively communicate
a roadmap for establishing a sustainable, profitable and scalable
business.
At inception, most clients have a business plan and
model. However:
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Is
there validation?
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Will the business grow and withstand the test of time?
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Will the stakeholders/investment community be supportive?
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Is
there a realistic growth and/or end-game in sight?
A Value-Path Marketing enhanced business plan validates the
business model and is a living, breathing document that reflects
"real-world" experiences, unfiltered feedback and timely market
dynamics.
A VPM business model course correction can be evolutionary or
revolutionary―and we work in and outside the box, depending on
client goals and marketplace dynamics.
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